U.S. mobile health audience jumps to 95 million adults

The number of Americans using mobile phones for health information or tools reached 95 million in 2013, Manhattan Research’s Cybercitizen Health® U.S. 2013 study has found – up 27 percent from 75 million a year ago. Smartphones have become, for many, an indispensable source of healthcare information – 38 percent of online smartphone users agree that the device is “essential” for finding health and medical info.

...The study also shows that mobile health adoption, activities and attitudes vary greatly among the patient audiences tracked, highlighting the need for marketers to understand mobile behavior by unique therapeutic segments.  

Online patient audiences who are most likely to be mobile health users:
1.    Cystic fibrosis patients
2.    Growth hormone deficiency patients
3.    Acne patients
4.    ADD/ADHD patients
5.    Hepatitis C patients
6.    Migraine patients
7.    Crohn's disease patients
8.    Chronic kidney disease patients
9.    Generalized anxiety disorder patients
10.    Bipolar disorder patients