giving patients access to medical records

Patient portals have tremendous potential — but that potential has not been realized and CAN NOT be realized as portals are currently configured. An understanding of platform business models and strategy explains why today’s patient portals are inherently suboptimal. This essay is the first in an occasional series that will look at patient portals through the lenses of platform business models and strategy. Today’s post will introduce and explain platform terminology of multihoming and single homing. Future posts will look more deeply into “why” current patient portals can’t work and will propose options for portals that could work for patients.

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