How to Use Content Marketing To Promote Open Source Projects

Both startups and more established firms are increasingly turning to content marketing as a way of reaching prospective customers. However, corporate marketers often consider the open source software (OSS) community a challenge to reach. This article features ways your technology and content marketing teams can work together to target and reach the community around an OSS project your organization supports.

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Going To Market With An Open Source Product

Many people with a long career in engineering, including me, have had misconceptions about sales and marketing. As an engineering community, we've viewed it as things like ordering swag, naming things, running ad campaigns, and creating white papers. There's a joke in the marketing community about how engineers are always willing to provide their "opinions" on marketing decisions without fully comprehending the discipline, but marketers rarely—like never—make suggestions on code improvements. To work together, engineers and marketers must share a common definition.

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How Disagreement Creates Unity In Open Source

 

Many people consider disagreement polarizing and uncomfortable, but it doesn't have to be. The open source way calls for sharing ideas and diverse perspectives, which means that differences of opinion are not only inevitable; they're encouraged. Through my journey, I have found that open leaders nurture environments where productive disagreements can be a unifying, rather than divisive, force.

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