Chris Haddad on API Branding for Improved Community Reach

Chris Haddad (shown) is WSO2's Vice President of Technology Evangelism. He works closely with developers, architects, and C-level executives to increase WSO2 technology adoption and maximize the customer value of WSO2’s software. Prior to joining WSO2, Chris led research teams as a research vice president at the Burton Group and Gartner, advising Fortune 500 enterprise organizations and technology infrastructure vendors.

In this special guest post for OStatic, Chris discusses the value of API branding and open APIs for improving community reach:

API Branding for Better Community Reach

By Chris Haddad, WSO2 Vice President of Technology Evangelism

It’s no longer enough to build a valuable API — you also have to market it.

This is particularly true where mobile computing, cloud APIs, and open source have converged to rejuvenate open source collaboration and community. A great example of this shift is the GitHub Web API, which is now many developers’ API of choice to use with mobile clients for gauging project activity, strength, and momentum.