Fast Company ran an interesting article The Most Important Design Jobs of the Future, predicting 18 of the most important design jobs of the future (at least 3 to 5 years out). A couple of them were in health care, and arguably all of them would have some impact on health care, but I thought it might be fun to do a similar list specific to health care, and not limited to design. Let's hope no one comes back in a few years to show how wrong I was. I'll skip the usual suspects -- e.g., doctors, nurses, pharmacists. Yes, those jobs will (almost) certainly still be around, but they may not be central as they are today. And those jobs will evolve in ways that reflect the trends illustrated by the jobs I list...
Platform businesses scale differently than traditional businesses. Platforms scale through network effects. In the previous post, we introduced and described a widely used metaphor: pipes vs. platforms. Traditional businesses are pipes. Their value chains are linear. Value is added at sequential stages before a final product or service is delivered to consumers at the end of the pipeline. Platforms do not produce goods or services themselves—they make connections among stakeholders and facilitate value exchange among those stakeholders. Value is created outside the platform. Both pipeline businesses and platform businesses strive to achieve scale—but the type of scale they strive for is vastly different. In this post, we’ll explain how pipeline businesses strive for economies of scale (on the supply side) and how platform businesses scale through network effects (on the demand side).