between business-to-consumer (B2C)

In the first article in this series, "Is open source a development model, business model, or something else?" I introduced the concept that open source is part of the supply chain for software products. But to truly understand open source as a supply chain, you must have a decent understanding of what a product is. A product can be thought of as a business, and as legendary business guru Peter Drucker said, "The purpose of business is to create and keep a customer." Drucker's statement means a business or product must be useful enough to pay for, or it will fail. Product differentiation is the thing that creates and retains customers.