Crosby Marketing

Black Book's annual poll of public relations and crisis management firm clients noted the key shift from past years' workforce issues, physician satisfaction and medico-legal problems, to the reputation-challenging technology and financial problems facing both provider and payers in 2017. The potential catastrophes caused by technology-related events ranked first on the 2017 list compiled from healthcare industry executives, followed by financial issues, patient dissatisfaction events, nursing staff issues, clinical and disease emergencies, hospital performance outcomes and patient safety mishaps, and social media impacts...