Freakonomics
See the following -
Healthcare's Biggest Lie: Employers Can't Do Anything About Massive Pricing Failure
Astute observers have stated controlling healthcare costs is almost impossible. TIME magazine devoted their longest story in their history to this topic in The Bitter Pill by Steven Brill that was turned into a book. The solution to the problem that is outlined below addresses the massive pricing failure present in healthcare. That is, in most markets higher prices equates to higher quality. In healthcare, frequently the opposite is true. For example, it stands to reason that surgeons who do a procedure frequently are far more efficient and have far fewer complications than those who perform surgeries more infrequently...
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Your Garbage Data Is A Gold Mine
One of the lesser understood aspects of what you can do with massive stockpiles of data is the ability to use data that would traditionally have been overlooked or in some cases even considered rubbish. This whole new category of data is known as "exhaust" data—data generated as a by-product of some other process...
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