Joe McKendrick

...it takes much, much more than a great idea to build a business — no matter how wondrous the technology. Over the years, I have had the opportunity to speak with many technology professionals who got tired of working for someone else and parlayed their talents into starting new businesses. What they consistently have shared is that technical chops and interesting ideas are only half the story — or maybe even only 25% of it. Success is more dependent on developing the people skills and coping mechanisms to deal with fickle customers, difficult employees, nervous investors, constantly probing competitors, and incursions by larger tech giants. Oh, and one more thing — tending to the needs of one’s family and personal well-being....Bruno Lowagie has a word for the individual with technical skills who channels their technical chops into a business idea — “entreprenerd.”

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