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Community building is table stakes in the success of any open source project. Even outside of open source, community is considered a competitive advantage for businesses in many industries—from retail, to gaming, to fitness. (For a deeper dive, see "When community becomes your competitive advantage" in the Harvard Business Review.) However, open source community building—especially offline activities—is notoriously hard to measure, track, and analyze. While we've all been to our fair share of meetups, conferences, and "summits" (and probably hosted a few of them ourselves), were they worth it? Did the community meaningfully grow? Was printing all those stickers and swags worth the money? Did we collect and track the right numbers to measure progress? To develop a better framework for measuring community, we can look to a different industry for guidance and fresh ideas: political campaigns.

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