patient self-management

Apps and software services for health care are proliferating–challenges and hackathons come up with great ideas week after week, and the app store contains hundreds of thousands of apps. The hard thing is creating a business model that sustains a good idea. To this end, health care incubators bring in clinicians to advise software developers. Numerous schemes of questionable ethics abound among apps (such as collecting data on users and their contacts). In this article, I’ll track how Twine Health tried different business models and settled on the one that is producing impressive growth for them today.

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