personal reputation
See the following -
How Journals Like Nature, Cell And Science Are Damaging Science
Randy Schekman | The Guardian | December 9, 2013
The incentives offered by top journals distort science, just as big bonuses distort banking. I am a scientist. Mine is a professional world that achieves great things for humanity. But it is disfigured by inappropriate incentives. The prevailing structures of personal reputation and career advancement mean the biggest rewards often follow the flashiest work, not the best. Read More »
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