product team
See the following -
Going To Market With An Open Source Product
Many people with a long career in engineering, including me, have had misconceptions about sales and marketing. As an engineering community, we've viewed it as things like ordering swag, naming things, running ad campaigns, and creating white papers. There's a joke in the marketing community about how engineers are always willing to provide their "opinions" on marketing decisions without fully comprehending the discipline, but marketers rarely—like never—make suggestions on code improvements. To work together, engineers and marketers must share a common definition.
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Managing The Open Source Product Roadmap
Customers, as well as the sales and marketing teams who talk to them, love a roadmap. It gives them a sense of what is realistic and what is not. The roadmap is also at the heart of a product. Maintaining an up-to-date product roadmap keeps the product team focused on the customer and aligned around delivering what they need. The roadmap communicates both the strategic direction for a product and the company's perspective on problem solving.
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What Do Open Source Product Teams Do?
Product managers and product marketing managers are the two most common product management roles, but product management can be further split into any number of roles, including competitive analysis, business strategy, sales enablement, revenue growth, content creation, sales tools, and more. With a very large product, even the product management role may be broken up into separate roles. You may even hear titles like technical marketing manager, product evangelist, and business owner, not to mention people-management roles for groups of individual contributor roles. For the purpose of this article, I refer to all of these roles collectively as "product management."
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