VM (Vicky) Brasseur

In business speak, an "emerging market" is a market that is not yet well developed but on the rise and shows strong potential to be as robust as other developed markets. The Wikipedia definition focuses purely on countries, but this is a limited view of the meaning of "market." Whether a market is developed or emerging depends entirely on the product or service being offered and the receptiveness and awareness of a market to that product or service. For instance, Italy would not qualify as an emerging market by the Wikipedia definition. Yet, with an Internet penetration of only 58.5% of the country, it could be considered one for broadband Internet providers...