Tech Fast Forward Families Are Ripe For Health Care Self-Care

...I’ve dug into the demographic of the tech fast forward segment, and am interested to find a bifurcation within the income segment: while the most affluent households with over $150K annual income over-index by 2-fold for tech fast forwards, I note that the population with less than $49K a year also over-indexes (at 113) – higher than people $50-99.9K (indexed at 84) and families with $100-$149K a year (indexed at 98).

Health marketers should intuit then that programs for self-tracking and -care aren’t limited to the most affluent population in the U.S. — and should not be. Engaging people to use consumer based tech’s they’re already using in other parts of their life is a huge opportunity to getting people activated for their health at home and out and about their communities...