Sourcemap Crowdsources Data About the Food You Eat

“Knowing where your food comes from” is arguably today’s biggest food trend. But to Sourcemap CEO Leonardo Bonanni PhD, traceability is far more than a fad. He and his team have created a crowdsourced directory of product supply chains and environmental footprints, making possible public information on everything from laptop computers to orange juice.

I spoke with Bonanni and Sourcemap’s Bianca Sayan about creating true transparency through crowdsourced mapping, the data challenges to their work, and their project locating the major crops in the U.S. as part of the Farm Bill Hackathon...