The Connected Consumer—She Loves Her iPad, and She'll Be Able to Connect for Health

Consumers are digitally connecting across multiple platforms: in this study, Zmags looks into peoples’ shopping behaviors via computers (laptop/PC), smartphones and tablets. This is the consumer’s emerging multi-screen environment. People are accessing information and conducting transactions using several devices, and it’s clear one isn’t replacing another for the time being. Cable television is another platform where retail shopping is increasingly conducted, as well.

The adoption and enchantment with these devices can enable people to not only ‘shop’ for health services, but to receive these services in real-time at a distance. Traditionally “telehealth” has been thought to be delivered in a B2B sense, between health providers — say urban centered medical experts consulting remotely with physicians in the hinterlands...