Health Tech Hatch Brings Crowdfunding And Testing Together

A crowdfunding and beta-testing platform's creators hope to change the way health care products and apps go to market. Based in Iowa City, Health Tech Hatch combines testing and funding into one website, allowing developers to receive feedback from users before finalizing their product.

While other crowdfunding platforms for health care exist, such as Medstartr, Hatch's co-founders are health care industry veterans who saw a need for earlier testing along with raising money.

"We're actually not techies; we're health care people and we had an idea," Karen Michaeli, COO and a co-founder of Hatch, said in a phone interview. Michaeli has worked in patient engagement and health technology for a number of organizations before starting Hatch...