HTML5 vs. Apps: Here's Why The Debate Matters, And Who Will Win

HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser. Many think it will save the web, rendering native platform-dependent apps obsolete.  So, which will win? Native apps or HTML5?  A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Here's why the Apps-vs-HTML5 debate matters:

• Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.
• Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly...