Help Us Put Blue Button On The Map

How do we talk about the Blue Button Initiative in a way that really gets the attention of those who don’t already know about it or haven’t thought about its benefits? 
 
That was our question when we set out to plan the first nationwide Blue Button communications campaign  (launch planned for January 2014).

Blue Button has been a success

We knew that once exposed to the concept, many patients and caregivers are quick to embrace the Blue Button. Over a million veterans have used Blue Button, and many are seeing the benefits.