Savvy New Players Expected To Shake Up Healthcare

Innovative companies drawing from ideas that transformed the retail, technology and telecommunications sectors are poised to siphon off tens of billions of dollars from traditional healthcare's $2.8 trillion in revenue, according to a new report from PricewaterhouseCoopers's Health Research Institute.

The report, "Healthcare's New Entrants: Who will be the industry's Amazon.com?" foresees today's siloed healthcare industry becoming a wide-open health marketplace with an array of new products and services.

Savvy new players--taking on healthcare's increasing consumer focus--are moving fast to capitalize on the changes, Vaughn Kauffman, principal, PwC Health Industries, says in an announcement...