identifiable medical information
See the following -
You Should Control Your Own Health Care Data
Niam Yaraghi | US News & World Report | February 16, 2016
If you have ever stayed at a hospital, visited a physician's office or filled a prescription at a U.S. pharmacy, your medical information – stripped of identifying data – is most likely collected, shared and analyzed for various medical and marketing purposes. Your data may have helped a pharmaceutical company sell more drugs, a researcher find a better treatment option for a disease or a government agency predict the next flu outbreak. This is done through a multibillion-dollar industry that feeds on your medical data and reaps millions of dollars from analyzing it, without asking your permission or sharing the resulting profits with you...
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