market problems

Customers, as well as the sales and marketing teams who talk to them, love a roadmap. It gives them a sense of what is realistic and what is not. The roadmap is also at the heart of a product. Maintaining an up-to-date product roadmap keeps the product team focused on the customer and aligned around delivering what they need. The roadmap communicates both the strategic direction for a product and the company's perspective on problem solving.

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