OPEN MINDS Industry Library

For most of the health care consuming public (meaning all of us), the era of personalized medicine can’t get here too soon. The thought of having the mass customization of Amazon applied to our health care – using our clinical, lifestyle, and genomics data to come up a “prescription” for wellness and treatment – is very appealing. What concerns me is the mindset that personalized medicine is applicable primarily to “physical” diseases – like cancer, cardiovascular disease, and autoimmune disorders...

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