Simon Sinek
See the following -
A Better Marketing Plan for Your Open Source Software Project
OSS marketing has evolved since the emergence of OSS in the 1990s and early 2000s. It now includes the community at every step of the life cycle (a fact that shouldn’t surprise anyone familiar with open source communities’ expectations for inclusivity). It also outperforms traditional command-and-control approaches to marketing, because it’s built on the strength and reach of project communities. A community that’s bought into a marketing program will generate far more content than a marketing team alone can. We aim here to describe a process for inclusive marketing that any technology marketer can apply to increase impact.
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Open Education Is About Improving Lives, Not Taking Tests
While recently reading The Innovator's Mindset: Empower Learning, Unleash Talent and Lead, by George Couros, I was struck by the parallels between the author's thinking and that of Jim Whitehurst in The Open Organization: Igniting Passion and Performance. "Sometimes it scares me to think that we have taken the most human profession, teaching, and have reduced it to simply letters and numbers," Couros says early in the book. "We place such an emphasis on these scores, because of political mandates and the way teachers and schools are evaluated today, that it seems we've forgotten why our profession exists: to change—improve—lives." In other words education has lost it's "Why?"—and that is central to its mission...
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