Why Mobile Developers Are Really Starting To Embrace The Enterprise

Big businesses have gotten a taste of mobile's productivity bump. Now they're craving more.

Mobile in the enterprise is like crack. First, organizations got a little taste of it and liked the results. Now they crave more. And mobile developers are scrambling to hook them up.

Unlike consumers, enterprises tend to sample addictive new technologies warily. Smartphones and cloud services take months or years to integrate into the enterprise. Often they start in one department (like sales or accounting or IT) and then spread throughout the rest of a business. For instance, salespeople will adopt a customer relationship management (CRM) mobile app to help improve efficiency. The rest of the organization will see how well it works and make requests for their own mobile apps.