Windows Embedded Automotive 7

While not as momentous as its introduction of the Prius in 1997—the first mass-produced hybrid vehicle—Toyota Motor Corp TM 0.17% quietly took another bold, industry-leading step toward technological innovation last month. The world’s largest automaker ponied up a one-time fee—believed to be $20 million—and became the eighth full member of a consortium that most people do not associate with the auto industry at all...

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